Wendy McPherson
Surface Pattern Design + Art Licensing + Photography + Mixed Media Art
Hi there, I am Wendy McPherson, founder of Yaya Freeman Designs.
After a career in leadership, consultancy and International Development, I chose to build the business I'd imagined for years, one centred on original artwork, thoughtful design and creative collaboration.
Today I develop collections for licensing, publishing, retail and brand partnerships, drawing on my own photography, printmaking, painting and digital illustration. While creativity sits at the heart of everything I do, so does professionalism. I understand the importance of listening carefully, interpreting a brief and delivering work that meets the specification without losing its artistic voice.